VOC, or Voice of the Customer, refers to the feedback and opinions expressed by customers about their experiences with a product or service. This information can be gathered through surveys, interviews, and social media, helping businesses understand customer needs and preferences. By analyzing VOC data, companies can identify areas for improvement and enhance customer satisfaction. This process often leads to better products, services, and overall customer experiences, ultimately driving loyalty and business growth. Understanding VOC is essential for any organization aiming to meet and exceed customer expectations.