The VIA Institute on Character is a non-profit organization dedicated to the study and promotion of character strengths. Founded in 2001, it aims to help individuals and organizations understand and apply their unique strengths to improve well-being and performance. The institute offers various resources, including assessments and educational materials, to foster personal growth and positive relationships. One of the key tools developed by the institute is the VIA Survey of Character Strengths, which identifies 24 universal strengths such as gratitude, kindness, and creativity. This survey is widely used in psychology and coaching to enhance self-awareness and encourage individuals to leverage their strengths in everyday life.