V2 Records is an independent music label founded in 1996 by Richard Branson, Cameron Crowe, and David Gilmour. The label is known for promoting a diverse range of artists across various genres, including rock, pop, and electronic music. Over the years, V2 has signed notable acts such as The White Stripes and Moby. In 2007, V2 Records was acquired by Universal Music Group, which helped expand its reach and resources. The label continues to focus on artist development and innovative marketing strategies, supporting both established and emerging musicians in the competitive music industry.