Rough Trade Records is an independent record label founded in 1978 in London, England. It started as a small shop selling punk and alternative music, quickly gaining a reputation for promoting underground artists. Over the years, it has expanded its catalog to include a diverse range of genres, from indie rock to electronic music. The label has been instrumental in launching the careers of several influential artists, including The Smiths, Pulp, and The Strokes. Rough Trade continues to support emerging talent while maintaining its commitment to artistic integrity and innovation in the music industry.