V Live is a South Korean live streaming service that allows celebrities, particularly those in the K-pop industry, to connect with their fans in real-time. Launched in 2015, it enables artists to broadcast live video, share behind-the-scenes content, and interact with viewers through comments and reactions. The platform features a variety of content, including live performances, Q&A sessions, and special events. Fans can subscribe to their favorite artists' channels, receive notifications for new broadcasts, and access exclusive content. V Live has become a popular way for fans to engage with their favorite K-pop idols and other entertainers.