Naver is a South Korean online platform that serves as a search engine, similar to Google. Launched in 1999, it was the first search engine in South Korea to develop its own algorithm, allowing users to find information quickly and efficiently. Naver also offers various services, including news, blogs, and shopping. In addition to its search capabilities, Naver features a popular online community called Naver Cafe, where users can create and join interest-based groups. The platform also includes Naver Webtoon, a digital comic service, and Naver Pay, a payment system, enhancing its functionality for users.