User Generated Content (UGC) refers to any form of content created and shared by users rather than brands or companies. This can include text, images, videos, and reviews posted on social media platforms, blogs, or websites. UGC allows individuals to express their opinions and experiences, often influencing the perceptions of others regarding products or services. Brands often encourage UGC as it fosters community engagement and builds trust among potential customers. For example, a company like Instagram may showcase user photos of their products, creating a sense of authenticity. UGC can also enhance marketing strategies by providing relatable content that resonates with audiences.