User Experience Research (UX Research) is the process of understanding how users interact with a product or service. It involves gathering insights about user behaviors, needs, and motivations through various methods such as interviews, surveys, and usability testing. The goal is to identify pain points and areas for improvement to enhance overall user satisfaction.
By analyzing the data collected, designers and developers can make informed decisions that lead to better user interfaces and more effective user experiences. This research is essential for creating products that are not only functional but also enjoyable and easy to use for the target audience.