Urgency, or immediacy, refers to the importance of acting quickly in a given situation. It often arises in contexts where time is limited, and decisions must be made swiftly to achieve desired outcomes. This concept is commonly seen in emergency situations, where prompt responses can significantly impact results, such as in medical emergencies or natural disasters. In communication, urgency can influence how messages are conveyed and received. For instance, news reports about breaking news events often emphasize immediacy to capture audience attention. Similarly, marketing strategies may create a sense of urgency to encourage consumers to act quickly, such as limited-time offers or flash sales.