The Uonuma Kankō Shinkōkai is a tourism promotion organization located in Uonuma, a city in Niigata Prefecture, Japan. Established to enhance local tourism, it focuses on showcasing the region's natural beauty, cultural heritage, and traditional crafts. The organization works to attract visitors by organizing events and providing information about local attractions. In addition to promoting tourism, the Uonuma Kankō Shinkōkai collaborates with local businesses and communities to support economic development. It highlights the area's famous products, such as Koshihikari rice and sake, while also encouraging sustainable tourism practices to preserve the environment and culture of Uonuma.