Niigata Prefecture is located on the west coast of Honshu, Japan. It is known for its beautiful landscapes, including mountains, rivers, and the Sea of Japan. The region experiences heavy snowfall in winter, making it a popular destination for skiing and winter sports. The prefecture is also famous for its rice production, particularly the high-quality Koshihikari variety. Additionally, Niigata is renowned for its sake breweries, producing some of the finest sake in the country. The capital city, also named Niigata, serves as a cultural and economic hub for the region.