University recruitment refers to the process by which universities attract and select students for admission. This involves various strategies, such as hosting open days, attending college fairs, and utilizing online platforms to reach potential candidates. The goal is to showcase the university's programs, campus life, and opportunities available to students. Additionally, university recruitment often includes outreach to high schools and community organizations to inform students about application procedures and financial aid options. By engaging with prospective students, universities aim to build a diverse and talented student body that enhances the academic environment and overall campus experience.