University colors are specific colors that represent a university or college. These colors are often used in official branding, merchandise, and athletic uniforms. They help create a sense of identity and pride among students, alumni, and supporters. Each institution typically has one or two primary colors, which may be complemented by secondary colors. The choice of university colors can be influenced by various factors, including historical significance, regional culture, or the school's mascot. For example, University of Alabama is known for its crimson and white, while University of California, Berkeley uses blue and gold. These colors often appear in logos, banners, and promotional materials.