Universal Links are a feature in mobile operating systems that allow web links to open directly in a corresponding app instead of a web browser. This means that when a user clicks on a link, the app can launch automatically if it is installed, providing a seamless experience. If the app is not installed, the link will open in a web browser, ensuring that users can still access the content. This technology enhances user engagement by making it easier to navigate between web content and apps. Universal Links are commonly used in iOS and Android platforms, improving the overall functionality and convenience of mobile applications.