App Links are a technology that allows mobile applications to open specific content within other apps or websites. They create a seamless experience for users by directing them to relevant information without needing to navigate through multiple screens. For example, clicking a link in a social media post can take you directly to a product page in a shopping app. These links can be used across different platforms, making it easier for developers to connect their apps with other services. By implementing App Links, businesses can enhance user engagement and streamline the process of accessing content, ultimately improving user satisfaction.