"Unfreeze" is a term often used in the context of change management, particularly in the Lewin's Change Management Model. It refers to the initial stage where existing behaviors, processes, or mindsets are disrupted to prepare for change. This stage involves creating awareness about the need for change and addressing any resistance that may arise. During the unfreezing phase, organizations or individuals assess current practices and identify areas for improvement. This can involve gathering data, communicating the reasons for change, and fostering a supportive environment. The goal is to make people receptive to new ideas and practices before moving on to the next stages of change.