Unconventional management refers to innovative approaches that differ from traditional management practices. This style often emphasizes flexibility, creativity, and employee empowerment, allowing teams to adapt quickly to changing circumstances. Techniques may include open communication, collaborative decision-making, and a focus on employee well-being. This management style can be seen in companies like Google and Zappos, which prioritize a positive workplace culture and encourage risk-taking. By fostering an environment where employees feel valued and engaged, unconventional management aims to boost productivity and drive innovation, ultimately leading to better organizational performance.