Ultra-High-Net-Worth Individuals (UHNWI) are people who possess an exceptionally high level of wealth, typically defined as having at least $30 million in liquid assets. This group includes successful entrepreneurs, investors, and heirs, and they often have diverse portfolios that may include real estate, stocks, and luxury goods. UHNWI are significant players in the global economy, influencing markets and trends through their investment choices. They often engage in philanthropy, supporting various causes and organizations, and may also seek personalized financial services to manage their wealth effectively, including $family offices and private banking.