Ulta Beauty is a popular retail chain in the United States that specializes in beauty products and services. Founded in 1990, it offers a wide range of cosmetics, skincare, haircare, and fragrance products from various brands. Customers can find both high-end and drugstore items, making it a one-stop shop for beauty enthusiasts. In addition to selling products, Ulta Beauty provides salon services, including haircuts, coloring, and skincare treatments. The stores often host events and promotions, allowing customers to try new products and receive expert advice. With a loyalty program, Ulta Beauty aims to enhance the shopping experience for its customers.