Ukrainian pop, often referred to as Ukrainian pop music, is a vibrant genre that blends traditional Ukrainian melodies with modern musical styles. It has gained popularity since the late 20th century, incorporating elements from rock, hip-hop, and electronic music. Artists often sing in Ukrainian, making the music accessible and relatable to local audiences. The genre has produced notable artists like Ruslana, who won the Eurovision Song Contest in 2004, and Jamala, who won in 2016. Ukrainian pop music often addresses themes of love, national identity, and social issues, reflecting the country's rich cultural heritage and contemporary experiences.