A Unique Selling Proposition, or USP, is a marketing concept that highlights what makes a product or service different from its competitors. It focuses on the unique benefits or features that appeal to customers, helping them understand why they should choose one option over another. A strong USP can effectively attract and retain customers by clearly communicating value. Businesses often use their USP in advertising and branding to create a distinct identity in the marketplace. This can include aspects like superior quality, innovative features, exceptional customer service, or competitive pricing. A well-defined USP can lead to increased sales and customer loyalty.