URL Redirection is a technique used on the internet to send users from one web address to another. This can happen automatically when a user clicks on a link or types in a URL. It helps ensure that visitors reach the correct page, even if the original URL has changed or been moved. There are different types of URL Redirection, such as 301 Redirect for permanent changes and 302 Redirect for temporary ones. This process is important for maintaining website traffic, improving user experience, and preserving search engine rankings by directing users to the most relevant content.