A UI/UX Designer is a professional who focuses on creating user-friendly interfaces and enhancing the overall experience of digital products. The term "UI" stands for User Interface, which involves the visual elements that users interact with, such as buttons, icons, and layouts. "UX" stands for User Experience, which encompasses the overall satisfaction and ease of use a person feels when interacting with a product.
These designers conduct research to understand user needs and behaviors, often using tools like wireframes and prototypes to visualize their ideas. Their goal is to ensure that websites and applications are not only visually appealing but also intuitive and efficient, ultimately leading to a better experience for users.