UI/UX Design refers to the process of creating user interfaces and experiences for digital products, such as websites and mobile applications. UI stands for User Interface, which focuses on the visual elements that users interact with, like buttons, icons, and layouts. UX stands for User Experience, which emphasizes how users feel when using a product, ensuring it is intuitive and enjoyable. The goal of UI/UX Design is to enhance user satisfaction by improving usability and accessibility. Designers conduct research to understand user needs and preferences, creating prototypes and testing them to refine the final product. This collaborative process helps ensure that digital experiences are both functional and appealing.