Typographic design is the art and technique of arranging type to make written language legible, readable, and visually appealing. It involves selecting fonts, sizes, line lengths, and spacing to create a cohesive and effective layout. Good typographic design enhances communication by guiding the reader's eye and emphasizing important information. In addition to choosing typefaces, typographic design considers the overall composition of text on a page or screen. This includes the use of white space, alignment, and hierarchy to create a balanced and engaging visual experience. Effective typography can significantly impact branding and user experience in various media, including print and digital formats.