Trial consultants are professionals who assist legal teams in preparing for court cases. They provide valuable insights by analyzing jury behavior, helping to select jurors, and developing effective trial strategies. Their expertise can enhance a lawyer's ability to present evidence and arguments persuasively. These consultants often use techniques from psychology and social science to understand how jurors think and make decisions. They may conduct mock trials or focus groups to test different approaches, ensuring that the legal team is well-prepared for the actual trial. Their goal is to improve the chances of a favorable outcome for their clients.