Jury consultants are professionals who assist legal teams in preparing for trials by analyzing potential jurors. They use various methods, including surveys and focus groups, to understand juror attitudes and behaviors. This information helps lawyers tailor their arguments and select jurors who may be more favorable to their case. These consultants often have backgrounds in psychology, sociology, or law, allowing them to provide insights into how jurors might perceive evidence and testimony. Their work aims to improve the chances of a favorable verdict for their clients by ensuring that the jury is composed of individuals who align with the case's narrative.