Transactional marketing focuses on individual sales transactions rather than building long-term customer relationships. The primary goal is to encourage customers to make a purchase through promotions, discounts, or special offers. This approach often emphasizes short-term gains and immediate results. In this strategy, businesses typically use tactics like advertising and direct sales to attract customers. While it can lead to quick revenue, transactional marketing may not foster customer loyalty, as it does not prioritize ongoing engagement or satisfaction. Companies often rely on metrics like sales volume and conversion rates to measure success in this model.