Traffic quality refers to the effectiveness and relevance of visitors coming to a website. High-quality traffic consists of users who are genuinely interested in the content, products, or services offered, leading to better engagement and higher conversion rates. This type of traffic often results from targeted marketing efforts, such as search engine optimization or social media advertising. In contrast, low-quality traffic includes visitors who may not have a genuine interest in the site’s offerings, often resulting from broad or untargeted campaigns. This can lead to high bounce rates and low interaction, negatively impacting the website's overall performance and reputation.