Traditional advertising refers to the conventional methods of promoting products or services through various media channels. This includes print advertisements in newspapers and magazines, broadcast commercials on television and radio, and outdoor advertising like billboards. These methods have been widely used for decades and aim to reach a broad audience. Despite the rise of digital marketing, traditional advertising remains effective for many businesses. It allows companies to establish brand awareness and credibility in their target markets. By utilizing familiar platforms, such as TV and radio, advertisers can engage consumers in a more direct and impactful way.