Trading Standards refers to a set of regulations and enforcement practices designed to protect consumers and ensure fair trading. These standards help prevent businesses from engaging in unfair practices, such as misleading advertising or selling unsafe products. Local authorities often oversee Trading Standards, ensuring that businesses comply with the law. In many countries, Trading Standards officers investigate complaints from consumers and conduct inspections of businesses. They have the authority to take action against those who violate regulations, which can include fines or legal proceedings. This system helps maintain trust in the marketplace and promotes a fair economy for both consumers and businesses.