Trademark Registration is the process of legally protecting a brand's unique symbols, names, or slogans. This ensures that no other business can use similar marks that could confuse consumers. By registering a trademark, a company gains exclusive rights to its brand identity, which can enhance its reputation and market position. The registration process typically involves submitting an application to a government office, such as the United States Patent and Trademark Office (USPTO). After a review, if the trademark meets all requirements, it is officially registered, granting the owner the ability to enforce their rights against unauthorized use.