Trade publishing refers to the process of publishing books intended for a general audience, including fiction, non-fiction, and children's literature. This sector focuses on producing titles that are sold through retail channels, such as bookstores and online platforms. Trade publishers often work with authors to edit, design, and market their books to reach a wide readership. In trade publishing, the goal is to create commercially successful books that appeal to a broad demographic. Publishers typically invest in marketing and distribution strategies to maximize sales and visibility. Notable trade publishers include Penguin Random House, HarperCollins, and Simon & Schuster.