Tourism marketing is the process of promoting travel destinations, attractions, and services to potential visitors. It involves creating appealing messages and campaigns that highlight the unique features of a location, such as its culture, natural beauty, and activities. The goal is to attract tourists and encourage them to choose a specific destination for their travel plans. Effective tourism marketing utilizes various channels, including social media, websites, and advertisements, to reach a wide audience. It often involves collaboration with travel agencies, hotels, and local businesses to create packages and experiences that enhance the overall visitor experience.