Total Quality Management (TQM) is a management approach focused on improving the quality of products and services through continuous feedback and collaboration. It emphasizes the involvement of all employees in an organization, encouraging them to contribute to quality improvement efforts. TQM aims to enhance customer satisfaction by ensuring that every aspect of the production process meets high standards. Key principles of TQM include a strong focus on customer needs, data-driven decision-making, and fostering a culture of teamwork. By implementing TQM practices, organizations can streamline processes, reduce waste, and ultimately achieve better performance and competitiveness in the market.