TopatoCo is a company that specializes in creating and selling a variety of merchandise, including clothing, toys, and art. Founded by Mike Krahulik and John Allison, it is known for its unique and often humorous designs that appeal to fans of webcomics and indie culture. The company collaborates with various artists and creators to produce a diverse range of products. In addition to merchandise, TopatoCo also operates an online store that features items from different creators, making it a hub for indie art and culture. The company has gained popularity within the webcomic community and is recognized for its commitment to supporting independent artists.