A TikTok Influencer is a person who creates and shares content on the social media platform TikTok to engage and attract a large audience. They often focus on specific niches, such as fashion, beauty, fitness, or comedy, and use their creativity to produce entertaining or informative videos. Their popularity can lead to partnerships with brands looking to promote products or services. These influencers typically gain followers through their unique style, relatable content, and ability to connect with viewers. Many TikTok influencers also leverage their platform to build a personal brand, which can extend to other social media platforms like Instagram or YouTube.