The "Tide Pod Challenge" refers to a dangerous trend that emerged in 2017, where individuals, particularly teenagers, filmed themselves biting into or consuming Tide Pods, which are colorful laundry detergent capsules. This challenge gained notoriety on social media platforms, leading to numerous reports of poisoning and serious health risks associated with ingesting the toxic substances contained in these pods. Health experts and organizations, including the American Association of Poison Control Centers, strongly warned against this behavior, emphasizing that ingesting laundry detergent can cause severe health issues, including respiratory distress and gastrointestinal damage. The challenge prompted public safety campaigns to educate young people about the dangers of consuming non-food items.