The Thurstone Scale is a method used in social science research to measure attitudes and opinions. Developed by Louis Leon Thurstone in the 1920s, it involves creating a set of statements about a particular topic. Respondents indicate their level of agreement with each statement, allowing researchers to quantify attitudes on a scale. This scale is designed to capture the intensity of feelings rather than just the direction (positive or negative). By analyzing responses, researchers can determine the average attitude of a group, making it a valuable tool for studies in psychology, sociology, and marketing.