"This Morning" is a British daytime television program that airs on weekdays. It features a mix of news, interviews, and lifestyle segments, covering topics such as health, cooking, and current events. The show is known for its engaging hosts and interactive format, allowing viewers to participate through social media. The program first premiered in 1988 and has since become a staple of British television. It is produced by ITV and often includes celebrity guests, expert advice, and viewer competitions. The show's blend of entertainment and information aims to provide a comprehensive start to the day for its audience.