Good Morning Britain is a British breakfast television program that airs on ITV. Launched in 2014, it features news, interviews, and discussions on current events, aiming to inform and entertain viewers as they start their day. The show typically runs from 6:00 AM to 9:00 AM and includes segments on various topics, including politics, health, and lifestyle. The program is known for its lively format and often features a mix of regular hosts and guest presenters. Notable figures such as Piers Morgan and Susanna Reid have been part of the show's lineup, contributing to its popularity and engaging style.