The Tapscott Group is a consulting firm founded by Don Tapscott, a well-known author and speaker on the impact of technology on business and society. The firm specializes in helping organizations understand and leverage the potential of digital transformation, blockchain technology, and the digital economy. Through research, advisory services, and strategic insights, The Tapscott Group aims to guide businesses in adapting to the rapidly changing technological landscape. They focus on fostering innovation and improving organizational performance by integrating new technologies into existing business models.