"The Presentation of Self in Everyday Life" is a sociological work by Erving Goffman that explores how individuals manage their identities in social interactions. Goffman uses the metaphor of theater to describe how people perform roles based on the context and audience, presenting different aspects of themselves in various situations. The book emphasizes the importance of social cues and settings in shaping these performances. Goffman argues that individuals engage in impression management, consciously or unconsciously crafting their public personas to influence how others perceive them. This concept highlights the dynamic nature of identity in everyday life.