Impression management is the process by which individuals attempt to influence the perceptions others have of them. This can involve controlling the information they share, their appearance, and their behavior in social situations. People often engage in impression management to create a favorable image, whether in personal relationships, at work, or in public settings. Techniques of impression management can include self-promotion, where individuals highlight their achievements, or ingratiation, where they seek to be liked by others. This concept is relevant in various fields, including psychology, sociology, and business, as it affects interactions and relationships in everyday life.