The Living Coast is a designated area in the United Kingdom that highlights the natural beauty and biodiversity of the coastline. It stretches along the South Downs National Park and includes various habitats such as chalk cliffs, wetlands, and sandy beaches. This region is home to numerous species of plants and animals, making it an important site for conservation efforts. The Living Coast is also recognized for its cultural heritage, featuring historic towns and landmarks. Visitors can explore scenic walking trails, enjoy outdoor activities, and learn about the area's rich history. The initiative aims to promote sustainable tourism while protecting the environment for future generations.