The Kilts Center for Marketing is a research and educational institution based at the University of Chicago. It focuses on advancing the understanding of marketing through innovative research, teaching, and collaboration with industry leaders. The center aims to bridge the gap between academic theory and practical application in the marketing field. In addition to its research initiatives, the Kilts Center offers various programs and resources for students and professionals. These include workshops, seminars, and access to a wealth of data and insights. The center is dedicated to fostering a community of marketing scholars and practitioners to enhance the discipline's impact.