Marketing Research is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience, competitors, and industry trends. This research helps businesses understand consumer needs and preferences, enabling them to make informed decisions about product development, pricing, and promotional strategies. By using various methods such as surveys, focus groups, and data analysis, companies can identify opportunities and challenges in the market. Effective Marketing Research allows businesses to tailor their offerings to meet customer demands, ultimately leading to increased sales and customer satisfaction.