"The Influencers" is a term used to describe individuals who have the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience. They often use social media platforms like Instagram, YouTube, and TikTok to share content and engage with followers, promoting products or ideas. These influencers can range from celebrities to everyday people who have built a significant online presence. Brands often collaborate with them to reach specific target audiences, leveraging their credibility and reach to enhance marketing efforts and drive sales.