"The Impulse Society" is a concept that explores how modern society is increasingly driven by immediate gratification and instant access to information. This phenomenon is largely fueled by technology, particularly through smartphones and social media, which encourage quick decisions and reactions rather than thoughtful consideration. The term was popularized by Viktor Mayer-Schönberger and Kenneth Cukier in their book, highlighting the implications of living in a world where impulse governs behavior. This shift can affect various aspects of life, including consumer habits, relationships, and even political engagement, as people prioritize speed over depth in their interactions and choices.