Consumer culture refers to the societal trend where buying and consuming goods and services becomes a central aspect of people's lives. It emphasizes the importance of material possessions and the status they confer, often leading to a focus on brand names and consumer identity. This culture is heavily influenced by advertising and media, which shape perceptions of value and desirability. In consumer culture, individuals often define themselves through their purchases, leading to a cycle of consumption that can impact personal relationships and societal values. The rise of e-commerce and social media has further accelerated this trend, making it easier for consumers to access and share their preferences, thus reinforcing the importance of consumption in modern life.